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Crazy For Campbell's

I have always loved art and creating art.  It's such a passion of mine, and often times I want to wear the painting that I create.  So when I was a Kid, I took as many art classes that I could take.... From extra curricular classes in High School to an after school program at the Community Center- I even took 4 semesters of night classes at the local Community College.  I just couldn't get enough art in my life.  During my Senior Year, my AP Art Teacher presented the class with an interesting proposal.  Campbell's Soup had just re-designed their Label and was holding a Nationwide Art Contest.  The soup company wanted kids to submit their best artwork with the new label.  The prize??  10,000 dollars!  This is a CRAZY amount of money for a High Schooler, and I was sure that I was destined to win the Grand Prize.

 

My submission had to be "Larger than Life," and I wanted to win this contest more than anything in the world.  While all the kids in my class started doodling their best sketches- I knew I had to do something over-the-top to even have a chance at winning.  My wheels started spinning at a million miles a minute... and that's when it hit me.  Wheels.  Spinning.  A MILLION miles a minute.

 

I went home that night and took a deep breath and held it in as I asked my Mom the unthinkable: "Mom- would you mind if I painted your old station wagon.... I could win 10,000 dollars!"

 

I couldn't believe my Mom said yes!  And just like that, I was off and running.  The next day I had a spring in my step as I waltzed into class and announced to the class that I was using my Hooptie-Ride as my medium for my art project.

 

I needed a paint that could weather the elements and was sturdy enough make it through the contest.   I made a B-Line to the Home Improvement store to arm myself with 20 gallons of house paint.  This was a serious job and I was all in for the challenge.  I spent days and nights working on my  Car.

 

After 2 long months painting my project, word started to spread around town and the next thing I knew, KTLA Morning News had called my house asking if I would be on their show.  I felt like a Movie Star.... it was so cool!  Add The Los Angeles Times, OC Register and Daily Pilot to the list of Press and I was a Local Celebrity.  The OC Register even asked if I would write the article myself from the Artist's Point of View which spurred into an offer to write a weekly article about High School life and happenings around campus.  Best of all- it was paid job!

 

I didn't end up winning the contest.  In fact, a 10 year old kid from Paramus, NJ won.   He did a cartoon of the Pharaohs carrying Campbell's Soup to King Tut.  It was cute but defiantly not 10K worthy.   All in all, I still felt like the Grand Prize Winner.   Between the awesome free press, side job at the OC Register and feeling like a Celebrity, This experience taught me many valuable lessons that have helped me throughout my Career.  The biggest lesson being- if you want great things, you have to be able to do and be "over-the-top great."

 

 

Crazy For Campbell's